Friday, 8 November 2013

Drowners Tear Up the Town in ‘Luv, Hold Me Down’ – Premiere [ Bus1nessN3wz ]


Drowners Tear Up the Town in ‘Luv, Hold Me Down’ – Premiere

New York City rockers chronicle life on the road this summer

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In the video for Drowners’ “Luv, Hold Me Down,” the New York City rockers tear up the towns they pass through on tour by skateboarding indoors, lighting shirts on fire, jumping into pools from rooftops and giving themselves stick-and-poke tattoos. “I could never have self-control,” Welsh singer and model Matt Hitt seems to explain over the chorus’ jangly guitar riffs, which borrow as much from the Smiths as U.K. post-punk revivalists the Vaccines. 

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The mini-tour documentary, which vividly captures the close-knit spontaneity of a band on the road, chronicles Drowners’ cross-country jaunt this past summer (including opening for Arctic Monkeys). “The video was made by our friend [photographer and director] Pete Voelker,” Hitt tells Rolling Stone. “Pete came across America and down to Brazil with us. When we weren’t playing shows or sleeping in the van, we spent our time drinking, skateboarding and eating terrible food at truck stops.” 

“Luv, Hold Me Down” is the first taste of the album Drowners, due January 28th, 2014 on Frenchkiss Records. The album also includes all three songs from the band’s Between Us Girls EP, which arrived last February.

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